We are an independent research institute that operates in Italy and Europe with over thirty years of experience. Our strength lies in a pool of researchers and technicians who join scientific rigor and updating with expertise in numerous economic sectors.
The starting point for all our work is understanding the client’s needs, with an open view of the research subject and without preconceived notions.
The methodologies we use range from qualitative with in-depth one-to-one interviews to quantitative CAPI/CATI/CAWI surveys that involve thousands of respondents.
Tools specifically developed by our researchers concern sector needs analyses (Use&Attitude, Needs&Gaps), Customer Experience, Brand Image and Determining the Best Sale Price.
In the last few years, WEB & social listening research has become particularly important. This methodology allows monitoring web users’ attention and interest in certain sectors, brands and products with an approach that joins the latest social media analysis tools with qualitative analysis skills.
Our experience is completed by company database analysis (loyalty cards, sell-ins, customer databases, etc.), as well as with conducting Retail Panels.
WITH OVER 900 B2B AND B2C RESEARCH PROJECTS CARRIED OUT, WE HAVE GAINED AUTHORITY IN SOME SPECIFIC SECTORS TIED TO THE WORLD OF COSMETICS AND BEAUTY:
COSMEtics
HAIRDRESSING
BEAUTY
LUXURY
PERFUMERY
UNIVERSITY
Our collaboration with the University of Padua has led to building an on-line tool for university orientation and the presentation of papers at numerous international conferences.
BUT ABOVE ALL: BEHIND THE NUMBERS ARE PEOPLE…
HONORARY PRESIDENT
CO-FOUNDER AND PRESIDENT
CO-FOUNDER AND MANAGING DIRECTOR
RESEARCH DIRECTOR
RESEARCH DIRECTOR
PANEL MANAGER
ADMINISTRATION MANAGER
WEB ANALYTICS MANAGER